Evaluation Question No. 3

What type of media institution would distribute your media product and why?

Distribution companies help a film to get exposure, it is there job to deal with advertisement, as well as physically distributing the film to theatres. Traditional methods include; posters, billboards and newspaper adverts. Whereas with the growing popularity of using social networking sites, it is much more common to advertise films through the likes of Facebook and Twitter. This method is also much cheaper, and easier to get the attention of the target audience.

Often, weather or not a film is successful in the box office or on DVD release is down to the distribution company. more recently is easier to distribute film digitally as this cuts costs rather than sending a physical reel of film to each theatre.

Here are a couple of distribution companies that would be likely to distribute our film;

New Line Cinema is an american film studio, founded in 1967 by Robert Shaye and Michael Lynne as a film distributor later becoming an independent film studio. it became a subsidiary of Time Warner in 1996 and was merged with Warner Bros. in 2008. New Line Cinema has produced films such as The Texas Chainsaw Massacre, Friday the 13th and A Nightmare on Elm Street.

New Line Cinema is not a suitable company to distribute our film as they focus much on medium, to large sized budgets. However they do distribute films with a similar genre to our movie, we would need a company that focuses more on independent films, and sized budgets.

Working Title Films is a British film production company, based in London. The company was founded by Tim Bevan and Sarah Radclyffe in 1983. It produces feature films and several television productions. Working Title Films has produced films such as; Long Time Dead, My Little Eye and Shaun of the Dead.

I think that Working Title Films would be the obvious choice to distribute our film as they are based in London, they specialize in small British independent films with themes of horror.